Hybrid events present significant opportunities

Hybrid events offer valuable opportunities and represent the future of numerous events and conferences. A hybrid event occurs live with an (often limited) in-person audience while also being accessible digitally. It’s not merely a matter of livestreaming what happens on stage. To create an effective hybrid event, it’s essential to engage both the physical and […]


Networking during an online event, how do you do that?

Online events have become an integral part of today’s world. Attending a webinar, conference, or knowledge session from the kitchen table or the couch has almost become the norm. However, the biggest question for organizers of online events still remains: how do I ensure that my participants connect with each other? This particular aspect of […]

10-year anniversary! MI Marketing becomes Amplify EventMarketing

MI Marketing becomes Amplify EventMarketing and celebrates its tenth anniversary with a year of festivities. The event marketing agency of Melissa van Houten, formerly known as MI Marketing Projects & Events, will now be known as Amplify EventMarketing. Not only a new name with corresponding new branding, Van Houten will celebrate all year long with […]