173,300 visitors attended Villepinte in Paris to meet with over 1,400 exhibitors. Amidst all these parties, we had the privilege of creating the highly successful global (press) launch for and with Yanmar. Our responsibilities included the strategy and part of the execution of the marketing communication process leading up to the international press launch, as well as the concept, production, and on-site execution surrounding the launch of the two new engines. It was a resounding success, with not only a strong presence of the international press but also extensive coverage of the new products.
Disciplines we employed for this PR event/product launch include:
Event Concept, Event Management, Event Production, Event Design, Show Design, Stage Management, Speaker Management, Exhibition Floor Coordination, Technical Production, Video Production.
Can we help enhance your product launch or press event? Need support with organizing your conference? Get in touch with us. Let’s Amplify Your Event!
