Event details

locatie

Sports Association during the TCS Amsterdam Marathon

Soort event

Branding

Klant

Cancer Centre Amsterdam

VUmc Cancer Center Amsterdam & TCS Amsterdam Marathon

Who doesn’t know the block-patterned building along the A10 ring road? The VUmc CCA Foundation has been dedicated to cancer research for over 30 years and also facilitates treatments. VUmc CCA is the official charity of the TCS Amsterdam Marathon, and we manage the (live) communication before and during the marathon for this international event.
Heroes during the Amsterdam Marathon

Our task is to enhance branding, boost fundraising efforts, and create a major event during the marathon. This is the ultimate example of the combination that Amplify Event Marketing excels in: online and offline marketing communication campaigns linked to an event.

We are creating the #HelpdeHeld campaign and the CCA Helden Clubhouse as the beating heart and event center during the marathon. Martin Lodewijk, the cartoonist of the famous Hendrik IJzerbroot, alias Agent 327, is selflessly supporting our heroes campaign.